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Article by: Edwin Lim
If you're pretty new to online business and just
starting one right now, you may want to consider advertise your
business offline first. There're many ways to pull successful
results from offline advertising methods, and I'll list 8 of the
most successful offline advertising method that brings results.
1. The old-school method - make flyers. Make sure your design
are property done by professional or fresh graduated college student
who has high sense in arts. Carry some in your car, while you're
out driving, leave at bus stops, rest areas, laundry mats, grocery
stores and a lot more places you can go.
2. Stamp your dollar bills. Customize a rubber stamp with your
website URL and start stamping each dollar notes to spend them
away. Just imagine about all the times you've gotten a dollar
bill and someone wrote on it, didn't you read it? Don't worry
it's legal, at least in my country and in the United States.
3 Advertise in your local newspaper classified columns. This
is like writing an online sale letter, only it limited to a few
words so you better come out with a killer headline that draw
readers attention to your website.
4. One clever idea is to use your business cards. You can use
your own existing business cards if you already have a few packs,
but I highly recommend you to re-design a whole new look just
to promote your online business. One tip that you can design your
own business cards is using your own computer with a business
card designing software or just use the Photoshop.
Another way you could use your business card to promote your
website is: go to your local library and insert your business
cards in all the books that are related to your online business.
You might think this is illegal but it not wrong with using a
business card for a bookmark.
5. I had very good success with using flyers with tear off strips
that have your website URL on every strip, I post them at all
public bulletin boards in my town and have a few of my friends
sick them up colleges' bulletin boards.
6. Have you heard of 'Hot Pocket' marketing? Just get 3x3 poly
bags with a peel and stick back, printed "Take One"
on the front. Print out 8 little flyer on 8x11 paper using a bright
yellow paper (fluorescent) so it POPS out, cut them out, then
slip them into the pockets. As you go through your day, stick
them up them at everywhere, such as at the ATM, pay phones at
bars, gas pumps station, newspaper stand at the coffee shop (Starbucks),
bus stops and even on the back of bathroom stall doors (Think
about this, something to read while sitting there! LOL).
The poly bags are cheap, it's a pack of a thousand bags for 20
bucks. Each bag holds 10 flyers. You can buy poly bags by search
in Ebay online or just search the term 'poly bag' in google.
7. If you can have some cash to spare, advertise your website
on the movie space. You know advertisements that appear before
the movie is screened. You may have to hire professional art designers
in websites to make you a splash screen. There's another catch
for this advertising method, use an easy-to-remember and short
domain name for your website. After all, people will only write
it down if your URL is catchy and easy to remember then they might
go home and check it out.
Also, some theatres even have an advertising option where you
can put your coupon or ad on the ticket stub. You might want to
use this as well.
8. Another interesting method you can use: get an 800 numbers
at http://tollfree.kall8.com/7556.htm It's $2 to sign up &
$2 a month plus 6.9 cents a minute. Then set up your message on
the 800 number (like a busy Office). When they leave a message
it is delivered via email in a wave file. This gives you the opportunity
to speak with them. By getting an 800 number your personal numbers
not all over the streets. Put the 800 number on the flyer next
to your web address. Some people like to talk to a human to feel
a little more secure about my services.
Copyright (c) Edwin Lim
About the author:
Edwin Lim is a freelance copywriter living in Malaysia. For more
article writing and marketing insights, visit his Website at http://www.webblogerz.com.
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