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Article by: Daniel Wadleigh
Website Announcements:
1) Business Cards
2) Brochures
3) Point-of-Sale handouts
4) Advertisements
5) Newsletters
6) Invoices
7) Press Releases
8) Magnetic door signs
There are 7 additional ways to promote traffic to your site.
1) E-Mail - you can purchase lists of people or businesses who
are open to receiving information about certain subjects. These
are valuable, effective ways to approach prospects. Do not send
promotional e-mail blindly to people or businesses or you will
be flamed, i.e. overloaded with vicious e-mail and lots of it.
It's kind of an excuse to be rude without consequences, like the
guy behind you at the light who likes to blast his horn if it
takes you more than 2 seconds to go.
2) Faxes - the same approach to the same kind of people with
less flaming potential.
3) Telemarketing - It's a soft kind of telemarketing, your not
asking for an order, just selling them on going to your site to
get some valuable free information or see some "specials."
4) Internet discussion groups - it's a fun way to get some exposure,
especially if you have useful, free information regarding your
subject- dial in and learn "netiquite" before joining
in, Abuse is another form of flaming.
5) Radio-TV interviews - same approach as above.
6) Networking - this is a nice way to generate lead or sales.
You offer an added value of some kind and a bonus for somebody's
business that is compatible with yours, including your web address
and come-on. Example: if you're a plumber, offer a free value
for an electrician to offer to his customer base, or to new customers
in order to get their business in the first place, It's free advertising,
and, do the same for him.
7) Search Engines/Directories/e-zines- you can list your product
to the whole world through search engines (clearing house locations
for information, like a library) and Directories. You can find
them for yourself or you can get the top 30 for free. This approach
is for products that can be mailed anywhere or have a wide distribution
network.
Samples for bottom of business cards, invoices, handouts, ads,
yellow pages, etc;
Free critical info on family health/allergies, or, if your AC
is over 10 years old. maircond.com
Free tips on healthier eating habits, Businessmen- come before
11:00 and get a free dessert! alamocafe.com
Free tips to make shoes last far longer. 3 things you must know
to buy shoes! shoetown.com
Free 3 critical tips before buying PC, exclusive anti-virus protection
w/warr. www.computervile.com
Daniel Wadleigh is a nationally published marketing consultant
and has programs for start-up and existing businesses including
effective web sites, e-mail/database, other non-internet ways
to drive them to your website, and low cost ways to get more new
customers.
Go to =>http://www.more-new-customers.com
to get free market research tips!
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