|
Article by: Mark Lawson
One thing has become abundantly clear in today's
Internet: you need to place well in the search engines if you
want to succeed with your online business. Every search engine
ranks pages based on slightly different criteria, but one that
is consistently critical is the number of incoming links lead
to your page.
Google especially focused its original algorithms on these links.
Their idea was that if your page has lots of incoming links from
pages in or related to your keyword topic, and if those links
originated from good or prestigious pages, this was an indicator
that your page was likely to hold the information that their search
engine customers were seeking. Rankings were based on the number
of incoming links a given page had.
Today, Google works on the same concept, but they've grown increasingly
sophisticated to serve their customers better. For instance, when
affiliate marketers figured out that Google was using linking
to drive search engine placement, they started building automated
link-generating sites that cross-referenced one another through
complex linking arrays. This quickly became known as search engine
spam.
How Can You Use Links?
First, never spam Google. They may blackball all your sites and
your name if they think you've done something contrary to their
terms of use. Instead, focus on how you can get good quality links
from other pages to your website.
Great Content: Great content, once the word gets out, will always
draw links from other sites to you. If you have a fantastic tool
or resource to share, putting it online can draw links and ultimately
traffic.
Links From Directories: Yahoo! and Dmoz are well-known directory
sites; instead of cataloging pages via web spiders, these directories
have you or an editor place your site into an appropriate category,
from which your link will emerge. Always register your site with
directories yourself so you can select a category appropriate
to your keywords. Don't overlook niche directories, either; whether
your website is focused on pets or datachips, there are small
specialized directories out there you can register with. Note:
register with free directories first, and when you see where your
site's going to fall in the search engine you can start looking
at the paid ones.
Links from Related Forums: If you post in a forum related to
your website topic, always include a link back to your website;
the spiders pick up these links and, when they're from related
forums, it will boost your website's ranking.
Reciprocal Links: Historically, these have been great, a sort
of tit-for-tat web marketing scheme. Lately, after the latest
update on Google , they've been reduce in importance, though they
are still valuable.
Article Sites: There are numerous websites that distribute free
donated articles written by experts. If you write good articles,
you can contribute articles to these sites. The benefit? Each
article is printed on content-rich sites with a resource box that
has your name and a link to your website in it. This provides
you with an automatic one-way link from a quality site.
Blogs: Blogs are a little different, in that they don't necessarily
give you one-way links. What they do is provide your site with
continually fresh content – an online commodity that the
search engines love. With good one-way links and fresh content,
you can raise your search engine rankings quickly.
Mark Lawson is the webmaster for http://www.discountdomainsuk.com
a leading Domain
Registration service Please feel free to republish this article
together with working hyperlinks.
Join my free newsletter
and receive "Adsense Revenue Exposed", a $37 value,
ABSOLUTELY FREE! This free offer will not be available for
long, so don't delay! Your name and email address will never
be sold or given away and you can unsubscribe at any time.
|
