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Article by: Mustafa Khundmiri
RSS has been widely used for delivering news headlines
by websites like BBC and CNN. There has been a boom in the blogging
world, thanks to RSS. However, this new way of syndicating content
is not just limited to blogs and news websites. In the past few
months we have seen a lot of companies are using RSS in many different
ways. In this article, we see how and in what ways RSS can be
used to derive convincing results..
1) Updates and Company News: Now companies no longer have to
wait to provide new updates to their customers. Using RSS, they
can instantly notify their customers who are subscribed to their
feed. This saves a lot of valuable time as well as keeps the updates
fresh.
2) Important Announcements: Announcing a new product or a new
service, whatever it is, RSS can be aptly used to make announcements
on the appropriate time. And since time is a crucial element when
announcing a new product, RSS fills in the gap to make sure it
turns out to be successful.
3) Affiliate Updates: If you have a successful product, I'm sure
you also have an affiliate or a reseller program. And communicating
with your affiliates forms a big part of successful affiliate
advertising. RSS provides the right platform to send messages
to your affiliates, whether it's about motivating them or letting
them know about higher payments. Affiliates simply wont ignore
your messages if they receive them when they really need your
advice.
4) Software Downloads: Software vendors can provide their users
with latest software updates and relevant downloads. Since new
versions of software come out every other day, RSS makes it much
easier to let the users know about new upgrades, just as they
become available.
5) Audio Content: Podcasting feeds, which allow companies to
make their audio available through iPods and other software, can
be used to deliver audio content.This can be anything from interviews
to short recorded seminars. Even hosting your own radio show is
possible, as RSS gives direct access to your listeners.
6) Newsletter Publishing: Newsletters have been on the internet
for a long time and have mostly been made available via email.
But now you have more than one option to send out your publication.
RSS is gaining popularity in the Internet marketing world, as
publishers are using both email and RSS to deliver their ezine.
Publishers can actually cross promote their newsletter in the
RSS feed and vice versa. This allows them to not only reach their
current subscribers in a new way but also helps them gain new
subscribers.
7) RSS Autoresponders: Autoresponders have always been used by
marketers to build a long term relationship with their subscribers.
An autoresponder tends to put your marketing on auto pilot and
also helps you get that most wanted sale. Now you can go ahead
and schedule messages in your RSS feeds for a future date, so
that your marketing takes care of itself. This can work wonders
if you are selling a product, as it usually takes atleast 7 exposures
before your prospect buys from you.
The above ideas are just a few of what you can actually do with
RSS. You are just limited by your imagination. So start experimenting
with RSS feeds and see how you can tailor this technology according
to your own needs.
Mustafa Khundmiri is the co-founder of http://www.rapidfeeds.com
- A Free online service which helps anyone create, edit, publish
and track RSS feeds and podcasts. Sign Up for your FREE account
on http://www.rapidfeeds.com
and also get a free subscription to "RSS Chronicle"
- A Newsletter exclusively based on RSS and syndication.
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