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Google AdSense and Testing by Dave Jackson
If you're like most people, you find you don't have
enough time to do the things you really want to do. And when you
think about it, if you did, you probably wouldn't have the money
to do them.
Sort of a catch 22.
The main reason you're reading this is to change all that, no?
But here's the deal: It is going to take some time and patience.
Those are two things most people lack nowadays. Most should be
doing what my wife is doing - but that's another story.
Ask any marketer worth his or her salt and you'll soon find that
testing is the de facto standard of that industry. They track
and test everything. Here's just an example:
On a 30 second radio ad they normally test the following criteria:
Time of day it airs
Adjacent programming
Man or woman announcing
Serious or comedic delivery
Fast or slow delivery
Leading paragraph
Frequency of ad on the air (times it runs per day)
Day of the week
Week of the month
Month of the year
You get the picture. They are more meticulous than those who do
baseball scoring and stats. And can you guess why that may be?
Because they want to monetize every second of that airtime to
their advantage. To them, it's a business - it ain't a hobby!
So, approach to this whole AdSense thing is everything. Is it
a hobby; a few ads on a few pages? Or are you dead serious about
making this work?
If you're serious, you MUST take notes. You must become aware
of what is working and, of course, what isn't.
So, how do you do that?
Google AdSense makes it easier to see what is making you money
and what isn't by breaking your ads down by channel and day. You
can create any number of customized reports to track the code
included on your pages which displays the AdSense ads.
But, it doesn't end there. You must test, just as the radio ad
people, for criteria on your webpage. Like:
Ad color
Ad placement
Ad type (size)
Ad frequency (one, two or three blocks on a page?)
Testing is impossible when you have no traffic. You need visitors
(feedback, clicks), in order to track your numbers each day. Once
you have visitors, you can see what works and what doesn't and
adjust accordingly. Now, remember; don't go about changing your
AdSense around daily. Real testing requires leaving the page as
is for a week or more, unless, of course, you have thousands of
visitors a day.
So, hello Dave, what do I do?
I recommend looking at the successful site that display AdSense
ad's. Google has a few examples of successful AdSense campaigns
- https://www.google.com/adsense/newsandstudies. See where they
place their ads. See what colors they use. And notice how they
blend well with the context.
As your site receives more visitors, you'll be better able to
compare your AdSense statistics with your web pages. Don't forget
to do that. Treat this like a business. Print out the pages with
ad's and your AdSense stats for each week and you will have an
idea what is happening. And, guess what? A pattern will appear.
Take your time with this and do it right. It will pay BIG dividends
if you put time into it.
Founder of one of the first web hosting companies on the Internet,
World Wide Mart, Dave Jackson has been teaching others how to
monetize their web sites for over ten years. Currently he teaches
others to create a solid residual income by creating quality web
sites of great benefit to visitors and monetizing them using contextual
ads. His blog is Making
Money with Contextual Ads.
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