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Article by: Pam Jenkins
No matter what product you are marketing on the
internet, your own opt-in email lists are a crucial part of the
success equation. You have probably heard this before, but did
you take action?
Your opt-in list is the vehicle you will use to contact potential
customers and build a relationship with them. You promise useful
and valuable information in exchange for their email address.
Once you successfully deliver on this promise, they will begin
to trust you.
If you over deliver by providing even more than was expected,
they will not only trust you, they will begin to like you. This
sets the stage for the all important conversion from prospect
to customer.
This process takes time and patience. It is the stumbling block
that almost derailed my internet marketing dreams. Thank goodness,
someone told me how to speed up my list building.
There are many list building programs on the internet. Some are
free, some cost more than others, and some just don’t work.
Here are a couple of quick tips to help you choose.
If you need a commercial size inbox, you will read very few,
if any, of the thousands of emails you receive. The recipients
of your email, will probably respond in the same manner. Make
sure your will receive a manageable number of emails each day.
If you can only mail those you bring into the program, it is
unlikely they will read or respond to the same offers from you
for very long. Look for a list building program with a rotating
pool of recipients.
Find a list building program that is focused on growth. Does
the owner provide incentives for introducing people to the program?
More important, are you comfortable recommending it? At the very
least, only join programs that offer a free trial. This will give
you an opportunity to evaluate their services before making any
financial commitment.
Your singular goal in any list builder is to steer every contact
to your opt-in page and get them on your list. Everyone on the
internet is looking for information to solve a problem. Provide
that solution in a free report, newsletter or ezine and your prospect
will gladly give you their email address in exchange.
Never forget that these programs place you in contact with folks
interested in your product, but you do not own the list. Make
those prospects yours and prosperity will follow.
Pam Jenkins of What Worx! Marketing recommends The
List Machine as a great starting place for list building.
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