Article by: Christine Darrington
One of the most wonderful opportunities for bloggers and webmasters
has got to be Google’s Adsense program. Recently I discovered
yet another easy technique for boosting traffic on one of my websites
where I use Google’s Adsense program to produce revenue.
More traffic of course means more clicks!
If you want to improve on your results, tracking is vital. Without
tracking, it’s like you’re walking in the dark. Things
are harder to find and most likely your going to trip and fall.
Turning on the lights is a simple answer to your problem. The
same is true for figuring out how to improve your Google Adsense
revenue.
Tracking your results will reveal important data that will help
to pin point the reason why one web site, or even a particular
web page is getting better results.
When one particular site started to receive the majority of clicks
I carefully analyzed the data to find out why.
Even if several of your web site pages rank high in the search
engine results, that does not guarantee your link will be clicked
on. The following three elements are what I found to be helping
my site draw more attention that other results:
#1. The keyword phrase they were searching for was highlighted
in the results as the link.
#2. The description under the keyword offered a solution to their
problem.
#3. My domain name related to their search term needs.
Let me give you an example:
Let’s say you’re looking for a flea remedy for your
cat. In the search box you type in the keyword phrase, “Flea
remedy for cats”. As you are searching through the results
this is what an irresistibly clickable result link might it look
like:
#1. “Flea Remedy” (this is the linked result)
#2. ”This flea remedy was wonderful. It rid my cat of fleas
without harmful chemicals….” (This is the description
under the highlighted link result)
#3. …wonderfulcatremedies.com/catflea-remedy.htm (This is
the domain name listed under the description, this is not an actual
website link)
Notice the keyword is part of the clickable link result. Next
you see the description. If you were looking for a flea remedy,
wouldn’t you want to click on that link? Even the domain
name is appealing because it not only relates to your flea problem
it promises the solution.
My top producing Adsense site is receiving good traffic due to
those three elements. The paragraph the search engine is picking
up is the first paragraph under my Google Adsense ads.
The particular description that was really drawing people in
was actually a testimonial of the product that I was offering
on several of the pages receiving a high traffic volume.
The search engines will not always include the description that
you’d like them to. However, knowing that the first paragraph
and the headings are mainly what I see showing up in the search
engines, and those that have an irresistible heading or paragraph
are receiving more traffic, you better believe I’ll be making
sure these two things are teaked on each and every page of my
sites.
I am currently receiving about a 13.2% click-through rate and
averaging .61 cents per click. Now if I can bring my daily traffic
up to 1000 page views per day I’d be earning about $70.00
per day. I’m not there yet, but at least I’m seeing
progress through tracking I’ve been able to raise my click-through
rate from 6.7% back when I first started in August, to 13% in
Jan. 2006.
So, the bottom line is this. Track your results or your results
won’t be worth tracking!
Copyright 2006 Christine Darrington
About The Author
Article by Christine Darrington – Published Author and web
designer. Discover more techniques to help you profit with Google’s
Adsense program. Free video shows you how to find top paying niches
visit: http://lazyaffiliateprofits.com/adsense
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