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Article by: Alicia Forest
Writing a regular ezine/newsletter can sometimes
feeling like hard work. So if you're putting in the time and effort
to give your readers valuable content, consider implementing at
least a few of the strategies in this article to help your efforts
pay off in profits.
Here are 4 ways to help your ezine make you more money:
1. Self-promote
Besides giving valuable content in each issue of your ezine,
don't forget to add a little self-promotion as well. After all,
it is one of your best marketing tools, and you want to make sure
that you are letting your subscribers know what products and services
you have available for them. It's best to do this in a separate
section of your ezine, instead of in the copy of the article you
write for your readers. A short blurb about you and what you offer,
as well as a bit about one of your products and services with
a link to more information is all you really need to do.
A tip: If space allows, consider adding one or two short testimonials
from your clients/customers who are raving fans, too.
Depending on the method through which you are publishing your
ezine, you can track how many times your links are clicked on,
which gives you valuable market research information about what
your readers are interested in finding out more about.
2. Give Options
If you are a service professional, know that there are many people
who would like to hire you one-on-one but that option doesn't
fit into their budget just yet. If you offer them other options,
and promote those offerings in your ezine, you'll turn some of
those prospects into paying clients.
For example, if you coach or consult one-on-one, consider offering
a group coaching program with a price point that would be much
more accessible than your private fees would be. Or take your
knowledge and package it into an ebook, or a series of teleseminars,
or an ecourse, and price them reasonably.
3. Offer specials
Your readers may find the content of your free ezine valuable
and would really like more, but they might need a bit ofencouragement
to buy from you. So give your subscribers a special discount on
something you offer, with a time limit for purchasing (which really
does encourage people to "act now").
For example, offer a 2-for-1 deal on your ebooks, or 20% off
one of your programs if they register within a week. This strategy
will move some of your readers from the "free" part
of your funnel into the "fee" part of your funnel, which
is exactly what you want.
4. Offer recommendations
I get so many questions about the services I use in my business
that I decided to give one recommendation in each issue of my
ezine. These products and services are ones I truly believe are
of high quality, because I have used them personally or because
they come highly recommended to me by my mentor coaches. Some
of these I am a reseller of (an affiliate), meaning I make a small
commission on every sale I make, and others are products and services
I love and know would be of value to my subscribers.
Don't forget that your number one priority with your ezine is
to provide valuable content for your subscribers. Proportion 10-20%
of your content with promoting you and your offerings, and you
will be working smarter and not harder.
Also remember that with each issue you put out, you are building
trust and rapport with your list, becoming known as an expert
in your niche, and gaining lots of exposure (especially if you
submit your ezine articles to article submission services), all
of which are so important to the overall success of your business.
Copyright 2005 Alicia Forest
Alicia M Forest, MBA, Multiple Streams Queen & Coach™,
& Founder of http://www.ClientAbundance.com,
teaches coaches, consultants, online entrepreneurs and solo professionals
to attract more clients, create profit-making products and services,
make more sales, and ultimately live the life they desire and
deserve. For FREE tips on how to create abundance in your business,
visit http://www.ClientAbundance.com
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