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Article by: Bob Dean Stanford
You’ve likely heard many stories of individuals
making big money with Internet email marketing. One primary problem
with these stories is isolating the truth from the fiction. For
many new aspiring Internet marketers, working from home making
a decent income is the ultimate dream job. The question here is;
“How do I find my new customers and present my sales message
to them through email in an acceptable manner that will result
in a sale?”
Let’s cut to the chase and outline what does work and what
doesn’t. But first, you need to know the basic two types
of email marketing.
They are:
“SPAM” - The term for unsolicited email, the practice
of sending a person an email without their permission. Generally,
SPAM refers to commercial email, often sent in bulk to a large
number of recipients, intended to sell something, not just a contact
to a specific individual.
“Opt-In” - The term used by Internet marketers for
solicited commercial email, the practice of sending a person email
with their permission. This is also referred to as “legitimate
marketing.”
The argument
Spammers argue that most people don’t object to receiving
“commercial snail-mail” at home sent through the postal
service, so why should they object to receiving it through electronic
email. Also, if they send out enough SPAM, they are likely to
make it worth their while making a reasonable amount of sales.
The old theory, of throwing enough mud on the wall, some is bound
to stick. Is this a reality, and what are the facts?
Opt-In marketers feel Spammers are ruining the online marketplace
by regularly irritating potential online buyers through Spam instead
of creating goodwill through permission marketing. The hatred
against Spam is making it difficult for legitimate marketers through
new restrictive regulations and increasingly more unreceptive
potential buyers.
Commercial snail-mail Vs. Email
Snail-mail is the term used by Internet users for physical mail
sent through the Postal Service. Email is the term for mail sent
electronically over the Internet. Snail-mail postage is paid for
by the sender and easily identified by the recipient as “junk
mail” so it often can be immediately disposed of without
the need to read. It cost the receiver nothing to receive and
little time to review. Because it is still unsolicited mail, the
sender may receive requests to remove the recipient from the mailing
list. I’ve even had one individual send me a brick with one
of my prepaid post cards glued to it, even though it wasn’t
unsolicited. You just don’t create the level of animosity
and problems with snail-mail, you can do with email. Here’s
why.
Email has a unique set of problems not generally associated with
snail-mail. The receiver must pay to receive it. How? By paying
for Internet access and the time required to download and review
the email. And, Internet viruses often enter computer through
emails, especially attachments. I’ve replaced two hard drives
resulting from viruses even though I use the best virus protection
software and a firewall.
Spammers send out an enormous amount of irritating email. I receive
about 100+ spams per day, even though I keep adding them to my
“junk Email” blocking list. It takes a lot of time to
download them, review their content, and finally send them to
my junk email filter. Daily my virus protection software warns
me about viruses attempting to break into my computer.
Needless to say, people get VERY irritated when receiving spam
and the vast majority wouldn’t consider making a purchase
from a Spammer, though they would from someone they found online
and became interested in their product or service. Spammers can
create great animosity against their company and even have Internet
services terminated. The world class Spammers setup and close
their Internet services almost daily. Sure, they can make some
sales, but do you feel irritating 99% of their potential buyers
is the best approach? These people are only after the fast buck
and have no consideration for other people. There is a better
way!
The right approach
I feel it’s obvious from this brief overview that spamming
is not the correct approach to email marketing. Building a potential
customer Opt-In email list can be done once you know the insider
techniques. It’s not instant like purchasing an email Spam
mailing list, and is a lot of work. But your goal should be to
build a reputable company online, with repeat customers, just
as a brick-and-mortar (a physical off-line store) business does.
Don’t feel discouraged, believing it will take months and
years to start making a good income online through online email
marketing. It can be done in just a matter of days depending on
your approach. If you control your own quality product, like an
e-book targeted to a specific niche market, you may get existing
marketers already having large mailing list interested in offering
it to their customers for a share of the profits. This is called
a JV (Joint Venture). Their sales can be tracked automatically
with new low cost affiliate marketing software or an online service.
In some cases, their commissions can even be made automatically
and even you will receive your check from the payment service.
New low cost software and services can completely automate your
email marketing program. You can be a non-technically oriented
person, barely understanding how the Internet works and still
make vast profits once you know the “tricks of the trade.”
It’s really easier to make a good profit by doing things
right from the beginning, than to try the so called spamming shortcut
and find yourself overwhelmed with a world of problems.
Your objective should be to ultimately develop either a powerful
JV group marketing your personal products, develop your own massive
mailing list of Opt-In subscribers to your own newsletter or to
periodic marketing updates, or a combination of both. By learning
which software to obtain, how to use it, and how to secure free
email and website marketing materials, you can save an enormous
amount of time, money and especially frustration. There are courses
available to effectively walk you step-by-step through the correct
process.
This non-spam approach can help you gain a quality group of Opt-In
individuals eager to purchase your products and refer their friends
and associates to you. This is the long-term credible approach
to building a solid company and enabling you to fulfill your goal
for attaining your dream business. Learn the correct approach
through a free subscription to Maverick’s “Marketing
Tips” newsletter.
Subscribe to the Free "Maverick Tips" Newsletter at
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or email stanford@stanfordtc.com
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